The retail landscape is changing. Physical shops increasingly need to be matched with online and mobile stores that provide a consistent consumer experience.

Technology has changed consumer behaviours, from how buying choices are reached to patience for queuing at checkouts.

Always competitive, Europe’s economic context has put the sector under significant pressure in recent years leading to the consolidation or liquidation of retailers of all sizes.

To survive and thrive in this dynamic marketplace retailers need to maintain strong relationships with customers, investors and analysts.

At a policy level, cutting-edge, cloud-based marketing and service improvements are within touching distance, but raise important questions about data-protection and security. Likewise, reputational threats from hacking and data loss are important concerns for consumer facing brands.