Media relations tradecraft is a diminishing specialism in a communications landscape increasingly populated by in-house digital, social media, and event platforms.
However, reputable media titles are still the primary news source for CEOs, investors and political influencers.
Brussels is home to the second largest press corps in the world (after Washington), providing access to media titles from around the globe. London is also a globally influential media hub.
Hekla consultants are trained to understand and respect the media transaction, as-well-as work with journalists to become an invaluable information source. We pride ourselves on maintaining high standards of traditional PR tradecraft from pitch to interview and beyond.
Hekla also provides high-level media training to business executives and spokespeople to embed clarity of messaging and interview control techniques, in a variety of scenarios.